Business innovation has quickly become a key component in the success of a company. Particularly when working within an ever-growing industry, as each year there will be a visible rise in competition. Due to a plethora of different reputable businesses capable of providing the same product or service, customer expectations are now incredibly high. Every company must up their game and stay one step ahead of competitors to remain successful. There has never been a better time than the present to begin adapting your business to meet the constant evolution in technology – in other words, it’s time to take your business into the digital age!
What Is The Digital Age?
The digital age was first introduced into the world in the ’70’s and has gradually continued to develop. Almost all members of the British public now rely on a wide range of technology to carry out even the simplest of daily tasks. In many definitions, the digital age is also known as the digital era, which is based on all technology that has increased the speed of processes and breadth of knowledge. The digital era relates to the impact that technology has on both the economy and society.
Millennials, in particular, feel the most significant influence of technology and have lived their whole life within the ever-growing digital age. Growing up surrounded by innovative, advanced technology means that the use of digital alternatives is the only entity that younger generations have experienced. Even the latest devices filled with complex features seem to become a breeze for millennials, with new techniques being picked up in a matter of minutes. With this in mind, it has become more critical than ever for businesses to move forward to meet the demands of the digital age. It is imperative to remain proactive in implementing new technology to ensure that companies are on trend, eye-catching and reel in new customers or clients.
Transitioning A Traditional Business To The Digital Age
With thanks to the brand new technology introduced year on year, businesses most definitely are not short on ways to implement digital alternatives into their day to day processes. Transitioning from a traditional-style business to one that fits the latest generation of tech-savvy millennials is unlikely to happen overnight. It will require careful preparation and planning that will perfectly suit your business requirements. While it may, at first, seem to be more beneficial to ‘Think Big’, you may want to consider beginning the process by introducing digital techniques internally. Once you have trialled and tested the latest technology internally, you will be ready to start offering digital alternatives to clients and customers.
Although there is no harm in recording paperwork such as invoices and data physically, allowing vital information only to be available on paper does pose its risks. Not only does it become a hindrance for employees to consistently have to complete and file paperwork, but there are also no backups in the event of a disaster. If there were, for example, a fatal incident such as a flood or fire, you would lose all copies of paperwork and documentation. Relocating will become incredibly tricky, and you may become at risk of breaching industry regulations.
Using digital methods of recording payments or processing transactions is a considerably safer alternative to the paper counterpart. It is an excellent way for your business to streamline payments and improve the confidentiality of documentation. Not only will digital payment methods guarantee security, but it will also contribute towards improving the visibility of data and money relating to day to day operations. We recommend taking a look at The World Bank for more information on digital payment systems.
Opting for a digital payment system will also prove increasingly beneficial for those working within the retail industry. Retail stores utilise a point of sale system, which allows team members to make transactions as well as track stock; making it an all-in-one solution. Using the inventory system at the point of sale will enable staff to check stock for customers, monitor transactions and determine when orders need to be completed.
Customer Service Tools
Investing in excellent customer service tools will be paramount to ongoing business success.
As mentioned above, a point of sale system is a key component in a retail store, to benefit not only the brand, but also customers. No longer will customers have to wait around on the shop floor for an employee to check for stock, instead, within just a few clicks on the shop floor, they can determine an accurate answer. An effective point of sale system will need data cabling installations and touchscreens to streamline processes as much as possible. Many are fitted with online features that allow users to search the internet and make online orders on behalf of clients.
Cabling systems can also benefit retail stores in simplifying communication between employees, therefore, enhancing customer service. Through fitting VoIP systems in a store, team members are able to call different departments using mobile devices, again, helping to check stock quicker.
Communication creates a core foundation in any business. However, many companies still use old data cables such as copper cabling which, unfortunately, is no longer capable of holding a high number of data transfers. It has become increasingly common in dating cabling, for data to be lost during their travels as the connection can easily be interrupted.
Fibre cabling is an excellent way of making your business run efficiently day to day. Due to the glass fibre components, fibre cabling is ideal for encouraging a dramatic increase in broadband speed, meaning larger files can be sent and downloaded in minimum time. Many telephone centres opt for fibre cabling over their alternatives as an uninterrupted transmission of data can be guaranteed.
Adequate security is imperative in any industry to reassure the safety of employees, visitors, clients and customers. With the advancement of technology, there are now a number of effective security solutions to meet the growing needs of every business type.
Those who operate in a physical location as opposed to digital would be best suited to implementing security camera systems. Not only are security camera systems capable of assisting in an investigation, they also help to deter potential thieves from trespassing on your commercial property. The more cameras that you have fitted on your premises, the less likely a culprit will take the opportunity to break in or shoplift.
In the unfortunate event of a break-in or theft, CCTV plays a vital role in prosecuting the offender and ensuring that you are eligible for compensation. Without video evidence, it becomes almost impossible to locate, report and charge the offender.
When fitting CCTV, there are a number of locations around the exterior and interior of your building that you may want to consider implementing security cameras. These are the following:
- All Car Parks – Not only can this improve the safety of those on-site, but are vital in spotting a potential theft and reporting them before the offence occurs.
- Any Entry Points – Again, allows security guards to stop the crime before it has a chance to unfold. Also to spot the entry points that pose the highest risk of a break in and identify which locations require heightened security.
- All Doors – This will allow you to know exactly who is entering the property and at what time.
- Stock Rooms – Although no one likes to consider the possibility, stock room cameras allow observation of team members to avoid in-house thieves.
- Shop Floor – A vital piece of evidence in prosecuting shoplifters.
- Data Centres – Lowers the risk of a cyber attack and data centre intruders.
It is critical also to consider the installation of alarms, including fire and break in alarms. With the complex technology now included in devices, they are now able to detect all movements within the room. Alarms aim to identify threats as soon as possible, with the ability to alert the nearest police force the moment that a trespasser has been detected. Even if you are unable to reach the site quickly, you can guarantee assistance and support 24 hours a day, seven days a week.
The combination of security cameras and alarms also work towards your advantage when it comes to renewing your business insurance policy. With the help of heightened security in and around your premises, insurance providers would be more likely to cut fees due to a drop in the likelihood that you will make a claim. After fitting additional security measures, it is recommended to research different insurance policies through online comparison tools. Some of the most popular comparison sites include MoneySupermarket and CompareTheMarket.
Modernise Your Business Today!
We can guarantee that you will never be short for methods to modernise your business and transition into the digital age, beginning with those mentioned above. Introducing technology into your business may be a daunting idea; however, with detailed planning and preparation, is straightforward to execute successfully. The main aim of technology is to aid the daily tasks of your business, enhance productivity and cut the amount of time that is wasted. Using electronic devices to your advantage will not only heighten security, but also improve customer service, therefore, essentially increasing sales.
We hope that our article has helped to ease you into the idea of stepping into the digital era. If you found our guide helpful, why not share on social media?